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After Allbirds: Looking into the Future of Direct-to-Consumer Footwear

It’s no secret that Allbirds took the footwear world by storm over a few short seasons as comfort and athleisure solidified themselves as the dominant trends. Allbirds had the perfect play for its era—a wool blend provided both novelty and next-level comfort. The brand’s simple, laid-back style started as the “it” look for a certain…

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