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Amazon Duped Allbirds’ Style. Did it Dupe its Sustainability Profile, Too?

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Amazon isn’t just the world’s largest retailer. Since the company began launching its private labels in 2007, the product lines it creates in house have taken on a life of their own—and some products are coming under fire. Last week, Amazon quietly released a sneaker crafted from wool, strikingly similar in appearance to AllBirds’ popular…

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