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How Amazon’s Second-Ever Prime Day Played Out

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Not long after Amazon’s made-up shopping holiday, Prime Day, kicked off in the early hours of Tuesday morning, reports of technical difficulties started to surface, with shoppers venting their frustration on social media using the hashtag #PrimeDayFail.

Glitches aside, the second annual event seemed to be a success.

The e-commerce giant has not yet released official sales figures, but told Bloomberg that Prime Day sales from third-party merchants were up 30 percent as of 3 p.m. Eastern time Tuesday, compared with a year earlier. This increase was largely driven by international demand.

Read more at Sourcing Journal.

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