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Athletic Footwear Sales Cratered in Q1, Even Before COVID-19 Hit

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Athletic footwear and apparel sales have suffered under the yoke of social distancing measures instituted to combat the coronavirus, The NPD Group said, heavily impacting first-quarter sales. In Q1, athletic footwear dollar sales were down in the mid-teens, according to Matt Powell, NPD’s vice president and senior sports industry advisor. Both the men’s and women’s…

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