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Athletic Footwear Sales Cratered in Q1, Even Before COVID-19 Hit

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Athletic footwear and apparel sales have suffered under the yoke of social distancing measures instituted to combat the coronavirus, The NPD Group said, heavily impacting first-quarter sales. In Q1, athletic footwear dollar sales were down in the mid-teens, according to Matt Powell, NPD’s vice president and senior sports industry advisor. Both the men’s and women’s…

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