Luxury brands and retailers that think they’re safe from the disruptive force of Amazon are sorely mistaken.
So said Shullman Research Center’s recently published report, “Is Amazon Coming Into its Prime?” which advised upscale marketers and sellers alike to think strategically about how they plan to compete with the online giant—and they will have to compete, as Amazon continues to infiltrate both the lower and higher ends of the market. Not to mention, all of the perks provided by Amazon’s paid Prime subscription service, as well as generous return and refund policies.
Shullman studied surveys and interviews with nearly 3,000 consumers of varying income levels and discovered that higher-earning Americans are now shopping more frequently on Amazon.com. In fact, as household income increases (up to $250,000 and higher), Amazon’s penetration does, too.
Read more at Sourcing Journal.