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How These Casual Footwear Brands Count on Collabs to Win at Retail

When it comes to modern retail, have we reached peak collab? The practice, which happens most typically between brands and other brands—or brands and influencers—seems more ubiquitous than ever. But what is it about these partnerships that drives near-crazed consumers to buy with such gusto? Even knowing that another exclusive “drop” surely lurks around the…

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