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How This Sneaker Brand Boosted Sales by Changing its Release Schedule

Clearweather, a growing but relatively new sneaker brand from Southern California, said it has achieved company-record sales growth in just a few short months thanks to a massively renovated and modernized release schedule—powered by a new, streetwear centric e-commerce platform, TheDrop.com. The sneaker brand was one of the first to adopt TheDrop’s platform after its…

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