Coach announced the opening of their newest flagship store on Thursday, ‘Couch House,’ which is located on Fifth Avenue in New York City.
Coming after rumors of a Burberry and Coach merger, the newest addition to Coach’s flagship fleet arrives during the brand’s 75th anniversary year, and boasts a three-story, 20,000 square foot retail space. Executive Creative Director Stuart Vevers, and Designer and President of Studio Sofield William Sofield, designed the space to mirror the brand’s luxury image.
The store features a blackened steel and concrete staircase, a vintage-inspired glass enclosed elevator, custom-furniture and accents to create the luxurious feel of the brand’s designs. Not to mention the mechanized conveyor belt that showcases a rotation of the designs.
The flagship also depicts Coach-inspired artwork, with the center atrium’s 12-foot sculpture of Coach’s dinosaur, Rexy, designed by artist Billie Achilleos and made from the brand’s bags and hardware and a contemporary sculpture by Kurt Steger, lending a nod to the company’s New York City roots which features traces of the surface of famous rock formations from Central Park.
Stuart Weitzman will open a separate flagship store at the same location, bringing even more luxury to the famous Manhattan shopping street.
“With Coach House, we are celebrating our New York heritage and 75-year history of craftsmanship. The flagship features the full expression of our women’s and men’s collections including bags, small leather goods, footwear, and ready-to-wear, in addition to offering a full range of customization and leather services,” said Coach CEO Victor Luis. “Together with the opening of the adjacent Stuart Weitzman flagship store, we are bringing two global brands born in New York City to one iconic location.”
Launching specifically with the new flagship store in mind, Coach presents two concepts exclusively to Coach House that show off the brand’s history of leather work and innovative design.
The first concept, Made to Order Rogue, allows customers to make a bespoke Rogue bag, giving shoppers nine areas to customize with over one million possible combinations.
Second, the Coach House Workshop, a pioneering service for craftsmanship and leather which includes monogramming and exclusive vintage products. The venture also features a resident master craftsman boasting almost 30 years of experience in Coach Headquarters’ New York Workshop.
“We are thrilled to open a true home for the Coach brand on the corner of Fifth Avenue and 54th Street, an address globally recognized for fashion,” said Andre Cohen, Coach president North America and global marketing. “We’re confident that our modern luxury store environment will be warmly embraced by discerning New York shoppers and international visitors alike.”