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NPD: E-Commerce Can’t Save Sagging Sneaker Sales

Stores are opening but will consumers return? Join Cushman & Wakefield and rue21 for the Retail in Recovery webinar June 17 at 2 pm ET.

Sneaker sales are suffering under the coronavirus outbreak. Athletic footwear sales fell by 65 percent during the week ending March 21, according to The NPD Group’s retail tracking service. All major brands experienced declines and the sport lifestyle and skate categories—previously the trendiest sectors in footwear—fell by more than 60 percent. However, the footwear categories…

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