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NPD: E-Commerce Can’t Save Sagging Sneaker Sales

Thank you for joining Sourcing Journal & industry leaders at our SOURCING SUMMIT NY, as we discussed the most pressing issues of the day. View the Summit on demand through Jan. 2, and stay tuned for the upcoming Companion Report.

Sneaker sales are suffering under the coronavirus outbreak. Athletic footwear sales fell by 65 percent during the week ending March 21, according to The NPD Group’s retail tracking service. All major brands experienced declines and the sport lifestyle and skate categories—previously the trendiest sectors in footwear—fell by more than 60 percent. However, the footwear categories…

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