Dick’s Sporting Goods announced Monday the launch of Chelsea Collective, a specialty women’s fitness and lifestyle boutique.
The new concept, named after New York City’s Chelsea neighborhood, will operate as small boutique shops, and will focus on fusing fitness and fashion with a curated selection of brands, including Dick’s popular line of activewear with singer Carrie Underwood, Calia by Carrie Underwood. A significant portion of the store will be dedicated to footwear, accessories and beauty with brands such as Brooks, Nike and Hunter Boots at the forefront.
The first two Chelsea Collective locations will open in August 2015 in Tysons Corner, VA at Tysons Corner Center and in Pittsburgh at the Ross Park Mall. Both locations will focus on forming local partnerships that benefit customers and help build a sense of community.
“We truly want these stores to have their own voice, their own local flavor,” said Lauren Hobart, SVP, Dick’s Sporting Goods/General Manager, Chelsea Collective. “We’re hiring experts—associates who live for the latest fitness and fashion trends, who buy and use the products this store offers and who will be a sought after resource to the Chelsea Collective community.”