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DSW and Kinky Boots Debuts Footwear Collaboration

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DSW is giving shoppers another reason to put on their dancing shoes. The footwear retailer is partnering with Tony-Award winning musical, Kinky Boots, for an exclusive Broadway-inspired capsule collection available only at its 34th Street location in New York City.

The collection, which smacks of the musical’s message of self-expression, takes design cues from the show’s vivacious costumes and infamous red boots. Styles span high heels to fringe boots.

DSW senior vice president of marketing John Aylward said, “Kinky Boots is a musical about the rewards that come with accepting others and being true to who you are. It’s about self-discovery and self-expression.” He added, “At DSW we value individual style and cherish the diversity of our Shoe Lovers. We know they like to express themselves through their footwear, so this partnership just made sense.”

For every pair of shoes purchased from the collection, DSW will donate $10 to the non-profit organization, Broadway Cares/Equity Fights AIDS. And for an added bonus, DSW customers who shop the collection starting Dec. 8 to Jan. 3 will earn a $25 “Kinky Kash” gift card which can be used toward purchasing tickets to the show.

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