DSW received the “Best Omni-Channel Experience Award” at the eBay Enterprise’s Annual Imagine Commerce Conference held in Las Vegas last week. The award recognizes retailers and brands that deliver exceptional omnichannel customer experience.
DSW has worked to provide access to additional styles anywhere within the its network. The company introduced new ship-from-store capability, doubling sales fulfilled out-of-store to almost $100 million, or the equivalent of opening 20 DSW stores. The company’s goal is to expand access from 2,500 choices in a local store to 15,000+ options throughout the DSW network.
“We are pleased and humbled to earn this recognition,” said Mike MacDonald, DSW Inc. president and CEO. “Our strategic investments in people, process, and technology allow us to leverage DSW’s network of stores to deliver a seamless omni-channel experience.”
The store is also testing endless aisle technology that will make it easier to shop extended styles, colors, and sizes via mobile devices and digital displays. They also have plans to premiere a buy online pick-up in-store program.