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DSW Partners with Apparel Group to Launch Stores in the Middle East

DSW announced last week that it has inked a deal with Apparel Group to bring stores to the Middle East. The agreement will expand DSW into Saudi Arabia, Bahrain, Qatar, Kuwait, United Arab Emirates and Oman and with 40 stores across the territory, with the first stores opening in 2017.

Planned for both malls and high street locations, the initial Middle Eastern stores will average approximately 15,000 square feet and offer up to 2,000 styles per store.

DSW’s international stores will continue to operate on a competitive price scale like its U.S. counterparts. DSW currently operates 480 stores in 42 states. Through its partial ownership of Town Shoes of Canada, it also operates 17 stores in Canada.

“We are thrilled to bring DSW to new markets outside North America. DSW fills white space for fashion-minded consumers in the Middle East with our wide range of international brands at compelling value,” said DSW Chief Commercial Officer Simon Nankervis in a press release. “We are excited to work with the Apparel Group, who has a track record of introducing and successfully developing international brands across the Middle East,” he added.

As DSW’s exclusive franchise partner in the Gulf Coast, Apparel Group Founder and Chairman Nilesh Ved described the deal with the footwear retailer an “important milestone” as the firm ramps its retail expansion in the region. Apparel Group operates brands from around the world originating from U.S., Canada, Europe, Asia and includes names such as Tommy Hilfiger, Aldo, Nine West, Skechers and Aeropostale.

Ved added, “”We look forward to launching our partnership with DSW in the Gulf region. There is a strong demand for the DSW brand in this market. With DSW’s compelling merchandise and brand recognition, coupled with our group’s marketing expertise and knowledge of the customer, we will create an incredible experience in footwear retailing in the region.”

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