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Feetz@DSW Pop-Up Shops to Bring 3D-Printed Shoes to Market

DSW is making good on its promise to bring 3D technology to its stores.

Through a partnership with San Diego-based 3D technology company Feetz, DSW will be testing pop-up concept shops at two of its retail locations.

Feetz@DSW will offer customers unique, 3D printed shoes which make use of Feetz’ proprietary technology. Customers will be able to design their own 3D printed shoes and have them printed in-store.

“DSW is excited to bring Feetz’s innovative technology to our customers through this pop-up experience,” said DSW Chief Commercial Officer Simon Nankervis. “We believe [this] has the potential to disrupt the footwear industry as we know it today. We are pleased to be the first to bring this new concept to the market.”

Founded by wife and husband team Lucy and Nigel Beard in 2013, Feetz’ proprietary ‘SizeMe’ technology uses a mobile scanner to capture up to 5000 datapoints and 22 dimensions of the human foot to produce customized 3D printed shoes.

The company’s partnership with DSW was first announced earlier this year, part of the Ohio-based footwear chain’s strategy to get customers back in its doors by offering unique experiences that can’t be replicated by online rivals like Amazon.

“By partnering with DSW, we have an amazing opportunity to bring the world of 3D printing to DSW’s customers. People will soon be able to see, touch and learn about how our 3D technology can personalize footwear and experience a product that is as good for you as it is for the environment,” said Feetz Founder and CEO Lucy Beard. “DSW is an innovative footwear retailer and we are confident that together, Feetz and DSW will develop a relevant and unique experience for our customers.”

Feetz@DSW will be open at DSW’s 7th Avenue location in New York City until Oct. 30. It will then reopen from Nov. 19-27. The pop-up will also be coming to DSW’s San Fransisco Union Square location Nov. 5-13.