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Finish Line Executive Team Adds a New Omnichannel Hire

Imran Jooma has joined the athletic shoe retailer Finish Line as chief omnichannel officer and executive vice president. He will be responsible for the brand’s customer facing touch points including digital, store operations, customer care and brand marketing.

Jooma’s last position was executive vice president and president of online, marketing, pricing and financial services at Sears Holdings Corporation. He also held key executive positions at Circuit City and OfficeMax.

Sam Sato, president of the Finish Line, said, “As the expectations of our customers continue to evolve, it’s critical for Finish Line to raise the bar in delivering and exceeding those expectations.”

He added, “We’re thrilled to have Imran join Finish Line and are looking forward to the expertise and experience he brings to this position. Imran will lead our more unified and strategic approach to a holistic customer experience.”