Flip Flop Shops has announced several new growth initiatives which the company claims will help drive store growth.
Leading the charge will be an overhaul of Flip Flop Shop’s e-commerce, with a new website slated to launch next month. The company is also looking to expand its retail presence with the introduction of “Super Kiosks,” a nimble store-in-store format which the footwear retailer also plans to bring to new venues such as theme parks, resorts, cruise ships, airports and college campuses.
Flip Flop Shops, which operates nearly 100 franchise stores in the U.S. and internationally, was purchased last year by Cherokee, who will introduce offerings from its own portfolio to Flip Flop Shops, including Everyday California in spring 2017.
Brian Curin, Flip Flop Shops president, said the plan is to double store growth in 2017. The company is currently in the process of developing 100 new stores around the globe.
“Given our aggressive growth plans, we’re particularly excited about identifying and cultivating relationships with seasoned operators who can become multi-unit franchisees, especially those who can quickly open and operate shops in desirable markets,” said Curin. “Channel and format innovation remain key differentiators and growth drivers for us and will help us achieve our goal of doubling our store growth in 2017.”