Sneakerheads have another reason to celebrate this holiday season.
Exclusive designs from Don C, Rhude x Starter, Melody Ehsani, Just Don, Chinatown Market, PJ Tucker x Joe Perez, Waraire Boswell, And 1 x Jeff Cole, Sami Miro, Starter x Ty Mopkins, BE@RBRICK, Andrea Bergart, Vainglory, Jeff Staple, Perico Limited, Trophy Hunting, Distortedd, Kool Kiy, Live Life Nice, LA Originals, Viva La Bonita, SlauCienega, Montrezl Harrell x Reebok, Kyle Kuzma x Rhude x Puma, Kid Cudi x Adidas, Adidas Originals x Chelsea Gray, Nneka Ogwumike and Candace Parker will begin to drop, one by one, on footlocker.com.
The company revealed the collaboration through a stunt wherein designer Don C gifted four draft hopefuls, including Cole Anthony, Anthony Edwards, Onyeka Okongwu and James Wiseman, early access to the exclusive duds to wear on the evening of the NBA draft last Wednesday. A gag video called “The Worst Kept Secret” shows the designer spilling the beans about the highly coveted collaborations while on the phone with friends, while other collaborators struggle to keep the secret under wraps.
“This year we’ve reimagined our holiday shopping experience to not only release the hottest footwear but offer our community unique apparel and accessories that speak to their interests in all things basketball and sneaker culture,” Richard McLeod, vice president of marketing for Foot Locker North America said in a statement. “12 Days of Greatness is an opportunity for us to celebrate our collective love of basketball and the culture that surrounds the game.”
In addition to the exclusive collaborations, the 12 Days of Greatness campaign will also feature sneaker drops from Nike, Jordan, Adidas, Puma, Reebok and New Balance, among others. The promotions will run through the holidays, ending Dec. 26.