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Foot Locker’s Reebok Collab Channels the Passions of WNBA, NBA Stars

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Foot Locker, Inc. has teamed up with Reebok and Adidas for two exclusive collections. The footwear retailing giant tapped the WNBA’s Tamera Young and NBA’s Josh Richardson to promote it and Reebok’s Classic Leather Threads collection. The range draws inspiration from the basketball players’ hobbies, with different colored embroidered threads representing their distinctive off-court passions,…

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