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Why Foot Locker Invited Sneakerheads to a Virtual Cookout

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

With a new crossover event, Foot Locker hoped to find common ground between the fervently passionate fandoms of foodies and footwear fanatics. Foot Locker, in partnership with New York food review outlet The Infatuation, kicked off the hottest season of the year with its virtual “Summer Sizzle” cookout, catering to athletes, chefs and sneakerheads alike…

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