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Franco Sarto Launches E-Commerce Store

Caleres-owned Franco Sarto is now online. The Italian-inspired women’s footwear brand launched its first e-commerce site offering both the complete Franco Sarto line and its elevated range, the Sarto Collection.

A soft and inviting color palette is used throughout the website which is peppered with Italian phrases inspired by the designer’s roots. The website also features a social media section called Inspirazione, where fans of the brand can follow Franco Sarto on Instagram, Facebook, Twitter, Pinterest and Tumblr.

In a press release, Jay Schmidt, president of Caleres brand portfolio, said, “We are excited to offer our customer direct access to Franco Sarto product. Franco Sarto fans are very loyal, we hope that by giving our consumer more- more of our looks, more of our styles and news and more of our vision—she will be able to find where her lifestyle can be met with shoes she’ll love to live in.”