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Fung Global: US Consumers Spent $830M on Gen Z in 2015

While millennials worry about never retiring, most Gen Z’ers have never had a job—but that hasn’t stopped them from influencing their parents’ purchases.

According to a Fung Global Retail & Technology report, published this week, some $829.5 billion was spent on Generation Z (which the group defines as those born after 2001) in the United States in 2015. That was about 6.8% of total U.S. consumer spending last year, but up 8.1% over 2014, when Gen Z influenced $767.6 billion or 6.5% of all dollars spent.

Read more at Sourcing Journal.

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