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H&M’s Latest Footwear Collab Turns to Banana Fiber and Grape Leather

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Earlier this year, H&M unveiled Innovation Stories, a series of capsules collectively aiming to promote the use of sustainable materials, technology and production processes across the garment industry. The first of these collections debuted in March. Dubbed Science Story, the line featured materials like Evo by Fulgar, a yarn made from all natural castor oil,…

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