Consumers are increasingly fickle, so rather than guess where they might spend their money, retailers are choosing to cover all bases by offering the ability to shop whenever, wherever and however.
According to a recent report from Boston Retail Partners (BRP), 56 percent of retailers said their top digital priority is to create a consistent experience across all channels.
Moreover, 50 percent will offer people a “start anywhere, finish anywhere” option within five years, following the customer’s journey as she shops across and among channels.
Read more at Sourcing Journal.
