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Here’s How Americans Shop Online

Monday is the biggest online shopping day in the United States, according to one of the key findings in a Stylight report released this week, with Q2 activity peaking on May 9 in particular.

The fashion aggregator, based in Munich, Germany, analyzed the behavior of the American consumer so far in 2016 and discovered that 80 percent of online shoppers were women, specifically those who tend to shop for specific brands rather than browse.

Of the 90 percent of Americans who told Emarketer they purchased something online at least once in the last three months, Stylight’s data found that the majority (27 percent) of online shoppers ranged in age from 25 to 34 (Millennials), followed by 35 to 44 years olds at 20 percent. Somewhat surprising was the site’s discovery that more people age 45 to 54 (19 percent) shopped online than those age 18 to 24 (18 percent).

Read more at Sourcing Journal.