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Hibbett Sports and Nike Show Sneakerheads Are More Than City-Dwellers

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Small-town sneakerheads will take center stage in Hibbett Sports’ latest digital campaign. Created in partnership with Nike and sneaker enthusiast site NiceKicks, the Birmingham, Ala.-based footwear and athleisure chain’s Small-Town Sneakerhead campaign “highlights the unique world of sneakers and specifically small-town aficionados and collectors who give their own unique spin to sneaker culture in non-metropolitan…

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