Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Pandemic Stress-Tests Hibbett Sports Omnichannel Game

Join Sourcing Journal on March 13th HKT for Sourcing Summit Hong Kong for discussions on mending relationships between supply chain partners, remaking factories for smaller MOQs and faster turns, and creating resilience to survive the next inevitable crisis.

Going into the pandemic, Hibbett Sports already possessed a fairly fleshed-out omnichannel framework. Since the day the sporting-goods chain launched its e-commerce channel, its 1,100 Hibbett and City Gear stores had served as distribution points, crucially spreading out volume when online sales spiked in the spring. The footwear and athleisure retailer also already offered curbside…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!