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Pandemic Stress-Tests Hibbett Sports Omnichannel Game

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Going into the pandemic, Hibbett Sports already possessed a fairly fleshed-out omnichannel framework. Since the day the sporting-goods chain launched its e-commerce channel, its 1,100 Hibbett and City Gear stores had served as distribution points, crucially spreading out volume when online sales spiked in the spring. The footwear and athleisure retailer also already offered curbside…

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