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H&M Collaborates with “Cult” Footwear Brand Eytys on Unisex Collection

H&M has announced plans to release a unisex collection of footwear, outerwear, accessories and everyday apparel on Jan. 24, 2019 with the assistance of self-proclaimed “cult” footwear and apparel brand, Eytys. Eytys, based in Stockholm, Sweden, is known for its ultra-chunky soles and off-the-wall marketing. For example, its newest collection—Purple Velvet—doubles as a mid-80s style…

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