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Holiday Season-To-Date Digital Spending Tops $55B

E-commerce remains the leading channel for consumers’ holiday purchases.

According to comScore data, from Nov. 1 to Dec. 18, shoppers spent $55.2 billion online, which is a 13 percent increase from last year.

In particular, the week before Christmas was the catalyst for digital sales success, with a total of $7.6 billion spent on holiday purchases. Free Shipping Day on Dec. 16 also racked up $967 million, marking 22 consecutive days of at least $1 billion in online desktop sales.

Read more at Sourcing Journal.

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