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Finish Line to Sell JackRabbit Stores

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Finish Line is selling their specialty running-shoe store chain, JackRabbit, according to a new report from Bloomberg.

The news comes after the brand’s ambitious expansion in their specialty running-shoe department, and an overall good Q2. However, the company’s stock has slipped in its most recent quarter, down to $19.60 at Tuesday’s close from a yearly high of $24.38 in September.

Finish line is not the only major sporting retailer to experience problems. This year has seen an overall negative trend for sporting-good retailers after many of the big-named stores, like Sports Authority, filed for bankruptcy.

JackRabbit’s decline in sales may have more to do with the hard-sell of a specialty running-shoe store during a time when exercising is becoming more social.

“Running is much more social and lighthearted now,” Powell said. “It’s: ‘I’m out with my friends and having a good time.’ If that’s how you are approaching your fitness, you probably don’t need a $150 running shoe,” said Matt Powell, an NPD analyst, in an interview with Bloomberg.

While the company had a successful Q2, the latest decline might indicate more changes to come.

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