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Joor Partners With Luxury Retailer Chalhoub Group and Level Shoes for Growth in Middle East

Chalhoub Group, a luxury goods retailer and distributor headquartered in Dubai, and Level Shoes entered into exclusive partnerships with Joor, a digital wholesale platform for fashion.

Chalhoub Group and Level Shoes join Joor’s list of more than 30 exclusive retail partners, which includes traditional retailers such as Neiman Marcus, Bergdorf Goodman, Harrods and Printemps, along with e-commerce-based retailers such as 24 Sevres, Shopbop and East Dane.

Chalhoub Group, which includes Level Shoes and the department store Tryano, will use Joor to power its digital expansion across the Middle East. With this new partnership, Chalhoub joins an exclusive list of 200,000 retailers that can connect with more than 8,600 brands worldwide. Joor’s wholesale management platform include seamless navigation using advanced order management and business intelligence via a suite of customizable reports.

“There has never been a more critical time for retailers to use technology as a competitive advantage, enabling 24/7 shop accessibility to buyers and brands from anywhere in the world,” Kristin Savilia, CEO of Joor, said.

Joor’s partnership with Level Shoes comes amid an increased effort to bring footwear customers onto the Joor platform and supports its push into the Middle East. Earlier this month, Joor announced a partnership with the Arab Fashion Council to collectively work to digitize Middle Eastern brands. By giving Chalhoub Group and Level Shoes a centralized place to grow their businesses, Joor will play a key role in helping the companies increase their data insights and orders, and access the opportunity of online wholesale growth.

“Digital transformation is something our industry needs to embrace quickly,” Rania Masri, chief transformation officer of Chalhoub Group, said. “It was important to us to select a truly global platform which is already used by our brand partners, making it easy for our buyers to build their assortments.”

More than 8,600 brands and over 200,000 curated fashion retailers across 144 countries connect on the Joor platform every day. Joor is headquartered in New York City and has offices in Los Angeles, Philadelphia, Paris, London, Milan, Madrid, Melbourne and Tokyo.