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Jordan Brand Opens Largest Asian Store in Hong Kong

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In the heart of Hong Kong’s bustling central district lies Nike’s newest Jordan Brand store, offering a unique approach to premium retail.

Located at 2-8 Wellingston Street in Hong Kong, the new store is now the largest Jordan-only store in Asia, and provides a series of exclusive members-only offerings, including custom t-shirts and jerseys as well as pre-registration for access to Jordan Brand product. Additionally, Jordan Flight Camp, which offers product education and training services, is open to members on specified days.

“Jordan Brand always strives to bring the best performance products and services to our consumers in the Greater China region,” said Eric Wei, GM of Jordan Brand Greater China. “The opening of Jordan 8 Wellington is a big step forward. We hope to bring this brand new, premium consumer experience to other cities soon.”

Jordan 8 Wellington is the first Asian Jordan door to adopt the brand’s new design concept, which originated at Chicago’s 32 South State Street store and which celebrates Michael Jordan’s legacy through art installations and historical displays. Specifically in Hong Kong, a Jumpman centerpiece by renowned artist Michael Lau connects the Jordan legacy to local culture. A wall of sneakers, encompassing the entire Air Jordan I-XXX collection, and graphic icons on the floor also recall the remarkable journey of “His Airness”.

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