Nike has scooped up a plum spot on Fifth Avenue in New York City.
Commercial real estate firm SL Green Realty Corp announced Friday that Nike Inc. signed a 15-year lease covering seven floors and 69,214 square feet at 650 Fifth Avenue. The space, located near Rockefeller Center, includes the building’s entire retail component.
The former Juicy Couture store has been vacant since 2014.
“We are excited about this partnership and look forward to continuing to bring consumers the very best of Nike in another new, unique brand experience store,” said Jeff Nichols, VP of Nike’s direct to consumer business in North America.
Nike currently houses its first Niketown New York just up the road on East 57th Street inside Trump Tower, also known as White House North since Donald Trump became President-elect.
Earlier this year thousands signed a petition for the athletic company to not renew its lease, which expires in April 2017.
The petition said: “ESPN, Macy’s, NBCUniversal, Univision and more have dumped Donald Trump and his hateful, bigoted rhetoric. It’s time for you to do the same by not renewing Niketown’s 2017 lease with Trump Tower.”
The building and its surrounding businesses have been set up with White House-level security since Election Day. Some have claimed the barricades, protesters and media have had a negative affect on sales. Local restaurant owners took to Twitter to complain how security is “killing restaurant foot traffic.”
In its third quarter earnings report Tiffany & Co., which shares the block with Trump Tower, said, “With respect to the impact of recent election-related activity near the company’s New York flagship store, management has noted some adverse effect on traffic in that store and a continuation of sales softness relative to prior year and to the company’s other U.S. stores this year.”