Nike has just opened the doors to its new running concept store in the heart of Tokyo, right next to one of the city’s most popular running spots.
The new store located in Kichijoji, just twenty minutes from trendy Shibuya district, is adjacent to Inokashira Park, a popular locale for the city’s runners. The newly remodeled, two-story, 5,400-square-foot store incorporates graphics from local artist Shun Sasaki, whose work pays respect to the area’s artistic traditions.
“We are extremely excited that Nike Kichijoji is our first running experience store in Tokyo,” said Heidi O’Neill, VP, GM of Nike Stores. “At Nike, we love to run. We want this store to be an invitation for Tokyo to come run with us.”
The store exterior features a slated wood screen inspired by traditional Japanese woodcraft, with an embedded JUST DO IT message. Digital signage brings local tones and patterns to the interior. Nike Kichijoji also offers a variety of services, including: Personal Run Clinics, where runners receive one-on-one coaching on an in-store treadmill; Personal Styling Services; Bra-Fitting for Nike+ members; and NIKEiD. Additionally, yhe store hosts Nike+ Run Clubs each week, leveraging the store’s new community hub, where runners can pick up trial shoes, refill water bottles, grab a towel and store their gear.