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Nike Plans to Launch Ultimate Sneaker App

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Nike is adding Snkrs to its arsenal of apps. The new app brings the brand’s extensive footwear catalog to the palm of sneakerheads’ hands, including the Air Force 1, Air Max and Jordan collections.

The app saves the user’s billing, shipping and sizing information to allow for speedy checkout. In addition, the app notifies users of upcoming releases, allowing buyers to reserve shoes almost instantly.

The release of Snkrs follows on the heels of the launch of a similar sneaker-based app from Adidas. Adidas announced Adidas Confirmed late last week, in preparation for Kanye West’s Yeezy 750 Boost going on sale this Saturday. Both apps have the same function of alerting users to drops of new styles, but Nike’s app has the additional functionality of shopping for current styles at any time.

Snkrs also includes some design features: users can access the DIY site and customize their own shoes, as well as see behind-the-scenes photos and videos on some of Nike’s most popular styles.

The app will be released in the spring, but a limited amount of shoppers can receive advance access by visiting Zoom City Snkrs Station located at Bowery and Great Jones streets in New York City.

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