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Nike Threatens Consequences for Retailers Acting in Bad Faith

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When an investigation into a sneaker resale enterprise connected a high-ranking Nike executive with her son’s shoe-flipping business, the fallout was quick. The implicated leader—vice president and general manager, North America, Ann Hebert—resigned within days. Less than two weeks passed before Nike held an internal all-hands meeting where CEO John Donahoe laid out a plan…

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