The retailer and its nonprofit partner Shoes That Fit kicked off their annual giving campaign Monday. Over the past 11 years, the pair have given kids more than 240,000 pairs of brand-new shoes. This year, they plan to donate 25,000 pairs of sneakers from Nordstrom’s brand partner Nike.
“Each fall, our customers and employees look forward to the chance to help students across the country start school on the right foot with a pair of new sneakers,” Scott Meden, Nordstrom’s chief marketing officer, said in a statement. “With many students returning to school for the first time since 2020, we are grateful to play a small part in setting them up for success as they reenter classrooms.”
Nordstrom customers can donate to the Shoes That Fit campaign by purchasing a $10 Shoes That Fit giving card at U.S. Nordstrom, Nordstrom Rack, Nordstrom Local stores, Nordstrom.com or NordstromRack.com; by adding a donation when checking out online; or by making a tax-deductible donation at the campaign page on Shoes That Fit’s website.
After the campaign ends on Sept. 19, Shoes That Fit will distribute Nike sneakers to children at elementary schools with a high percentage of students who qualify for free and reduced lunch programs. In Chicago, New York City and Seattle, Nordstrom employees will host delivery events at local elementary schools that will include field day activities and provide students with an additional gift bag including a pair of socks donated by Nike.
On Sep. 14, Nordstrom will host a special event with the 2020 WNBA Champions, the Seattle Storm, where students will have a chance to meet point guard and Jordan Brand athlete Jordin Canada. The basketball franchise will cover the costs of sneakers for the entire fifth grade at a local Seattle school, Nordstrom said.