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NPD: Warmer Weather, Consumer Preference Alter Outdoor Category

There’s been no shortage of articles discussing an unseasonably warm 2015 or retailers blaming lackluster sales near-solely on the weather, but according to NPD, the category is changing—weather irrespective.

Last year was the second warmest on record in the U.S. after 2012, and annual outerwear sales were flat. A warm 2012 and subsequent record-cold 2013-14 sent annual outerwear sales in 2013 up 9 percent, but a warm fourth quarter hurt sales in 2015.

Read more at Sourcing Journal.

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