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Online Shopping Shifts Black Friday Activity

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Black Friday isn’t confined to stores anymore, as more consumers favor online shopping for their holiday purchases.

Many brick-and-mortar consumers stayed home on Black Friday, due to the popularity of online shopping and earlier deals, Bloomberg reported. According to Adobe Systems Inc., e-commerce sales reached $5.27 billion on Thanksgiving and Black Friday, which was 18 percent higher than last year. Mobile device revenue also rose to $1.2 billion on Black Friday, while shoppers purchased gifts digitally and avoided stores.

“I’ve been doing this for 40 years, and I’ve never seen a Friday morning be this quiet,” NPD Group Chief Industry Analyst Marshal Cohen told Bloomberg. “Thursday has stolen Friday, there’s no question about it.”

Read more at Sourcing Journal.

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