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PacSun Invests in Gen Z Culture With A$AP Rocky Deal, Resale Launch

Biodegradability or recycled? Carbon inset or carbon offset? Blockchain or chasers? Get the definitions and relative advantages of each, and learn how to address your company’s specific impacts and goals. Join us July 29 for our Sustainability FAQs Workshop with Gap Inc., SAC, Fashion for Good, Accelerating Circularity, Lectra & Cotton Incorporated.

PacSun is getting in on the resale game. The youth-oriented retailer launched its “first-ever” resale initiative last week. Dubbed PS Reserve, the platform will focus on footwear, while also offering apparel, accessories and “more.” Featured brands include Nike, Air Jordan, Yeezy, Supreme and the Japanese fashion label Bape. Just over a week since PS Reserve’s…

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