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PacSun Invests in Gen Z Culture With A$AP Rocky Deal, Resale Launch

Looking to bolster your data-driven production capabilities? Join our June 7 webinar to learn how Carhartt is working with Lectra and DXM Inc. to manufacture garments on-demand, accelerate the “test-and-learn” product development process and enhance speed to market.

PacSun is getting in on the resale game. The youth-oriented retailer launched its “first-ever” resale initiative last week. Dubbed PS Reserve, the platform will focus on footwear, while also offering apparel, accessories and “more.” Featured brands include Nike, Air Jordan, Yeezy, Supreme and the Japanese fashion label Bape. Just over a week since PS Reserve’s…

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