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PacSun Invests in Gen Z Culture With A$AP Rocky Deal, Resale Launch

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

PacSun is getting in on the resale game. The youth-oriented retailer launched its “first-ever” resale initiative last week. Dubbed PS Reserve, the platform will focus on footwear, while also offering apparel, accessories and “more.” Featured brands include Nike, Air Jordan, Yeezy, Supreme and the Japanese fashion label Bape. Just over a week since PS Reserve’s…

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