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Payless’ Tech-Driven Brick-and-Mortar Revival Kicks Off in Miami

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Two years after shuttering its 2,100 U.S. stores and just months after a digital re-launch, Payless opened the first of what it anticipates to be hundreds of new brick-and-mortar locations Monday. This time around, the affordable footwear retailer is relying on a digitally driven, omnichannel-enabled strategy. Arriving more than six months after Payless’ digital return…

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