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Bring on the Bots: Here’s How Artificial Intelligence Will Shape the Future of Shopping

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Pretty soon, computers will hardly be able to be considered computers—they are already thinking, adapting and interacting with consumers at retail.

Regular old retail is dead and companies are on a desperate mission to revive it. And that’s where the bots come in.

Where retail was once a one-way conversation from the brand to the customers it was sure would buy its product, artificial intelligence (AI) chatbots are facilitating what has become a very necessary two-way conversation.

“This is the new game—getting feedback in the moment,” Andy Narayanan, vice president of intelligence commerce at Sentient, said at a Decoded Fashion NYC talk last week.

Read more at Sourcing Journal.

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