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Rack Room Shoes App to Boost Omnichannel Experience

Rack Room Shoes is making it easier for families to shop on the go with a new app.

The app, available for free in the App Store, is designed to enhance loyalty and customer engagement, and offer consumers a seamless shopping experience from in-store to online.

Customers can shop Rack Room Shoes’ full catalog of comfort, dress, casual and athletic products through the mobile app. Customer care representatives are also readily available to assist customers through the app’s live chat feature.

“Our core customer is short on time—she values easy and efficient shopping solutions. The app allows her to purchase trend-right shoes for her family, now with more convenience than ever,” said Mark Lardie, Rack Room Shoes president and CEO.

Through the app, consumers have access to exclusive app-only savings, can receive alerts about recent orders, identify store locations, track shipments and make quick returns using purchase histories. Shoppers can also enroll in and track their earning progress in the company’s rewards program.