Family footwear retailer Rack Room Shoes launched its annual charitable giving campaign to support Shoes That Fit, a non-profit that provides shoes to at-risk students identified through local school liaisons. This year, Rack Room Shoes has committed to match 100 percent of all funds donated by customers during the fundraiser, up to $300,000.
Customers can add on a donation upon check out at all Rack Room Shoes locations nationwide, or donate online on the company’s online store. Over the last two years, the company has donated more than one million dollars to Shoes That Fit through the annual fundraiser. It confirmed that it will launch a second Shoes That Fit campaign during the holiday shopping season.
“We understand that back to school shopping is an exciting time for many children, but this season can also be difficult for families with limited resources,” said Jan Mauldin, Rack Room Shoes senior director, corporate marketing. “This is a campaign that resonates with our customers because the impact is personal. All of the funds donated stay local—directly benefiting students and school systems right in the neighborhoods surrounding our stores.”