Today’s consumers are a fickle bunch. They want the latest trends at the lowest prices and they want them from the comfort of their couches where they can mindlessly swipe at their smartphone or tablet screens and get Taylor Swift’s latest crop top in one or two clicks.
Subject them to more pages than they appreciate, though, and that ensemble they so desperately wanted a few seconds ago loses all of its appeal. But a white paper recently published by Bronto Software, titled “Revenue Rescue: Saving Sales When Shoppers Stray,” said it’s time for retailers to stop focusing on the missed opportunity and start figuring out how to turn an abandoned shopping cart into a sale.
Read more at Sourcing Journal.