Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Report: How to Turn Abandoned Shopping Carts into Sales

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Today’s consumers are a fickle bunch. They want the latest trends at the lowest prices and they want them from the comfort of their couches where they can mindlessly swipe at their smartphone or tablet screens and get Taylor Swift’s latest crop top in one or two clicks.

Subject them to more pages than they appreciate, though, and that ensemble they so desperately wanted a few seconds ago loses all of its appeal. But a white paper recently published by Bronto Software, titled “Revenue Rescue: Saving Sales When Shoppers Stray,” said it’s time for retailers to stop focusing on the missed opportunity and start figuring out how to turn an abandoned shopping cart into a sale.

Read more at Sourcing Journal.

Related Articles

More from our brands

Access exclusive content Become a Member Today!