The European footwear market is in a transition period with new styles and sustainable initiatives launching across footwear categories. In particular, non-athletic footwear, including dress, casual and fashion footwear, is an industry bright spot.
A new study, “Footwear Market: Europe Industry Analysis Size, Share, Growth, Trends and Forecast 2015-2021,” released by Transparency Market Research, estimated non-athletic footwear to have the most significant growth over the forecast period, as consumers are seeking durable and fashionable footwear. The increased interest is owed to changes in fashion and more women entering the workforce. The segment is expected to dominate the footwear market from 2015 to 2021, with casual leading.
New footwear designs, especially ethical footwear and recycled footwear, is also driving the market. The report said eco-conscious products resonate strongly in the men’s category.
Newness, coupled with the increasing purchasing power of Europe’s youth population, is expected to boost the demand for shoes in France, U.K., Italy, Spain, Germany and the Netherlands. Italy is projected to witness fastest growth, however Europe overall will benefit from improvements in technology, more e-commerce and the rapid expansion of shopping centers.