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Riots Hit RIF LA Hard as Co-Founders Regroup to Rebuild: On Brand

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Living in 2020, it’s hard to imagine a time when streetwear didn’t reign supreme (pun intended) over the fashion landscape. Sneakers, T-shirts, hoodies and matching sweat sets have become the uniforms of a generation. But in 2006, when Jeff Malabanan and partner Ed Mateo opened their first store together in downtown Los Angeles, dubbed RIF…

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