Sanuk is giving consumers a new reason to get into stores and try on their footwear — and smile.
Starting this week, consumers who try on any pair of Sanuk shoes at participating retail locations and share an Instagram photo with the tags #TryEmOnForSighs, @SanukFootwear and their location will be entered in a weekly contest to win a free pair of shoes from the brand.
For each photo tagged, Sanuk will donate one dollar to Operation Smile, the international children’s medical charity that provides safe cleft palate surgery to children in low and middle-income counties.
The program,which runs until January 2016, will take place across various owned and partner retail locations and will include in-store signage and events throughout the year. Weekly winners will be automatically entered to win the grand prize of a trip for two to Oahu, Hawaii, and Sanuk footwear for a year.
“We are thrilled to again partner with Operation Smile in the spirit of offering the simple gift of a smile to children affected by cleft lip and palate,” said Sanuk marketing director Ethan Anderson. “Our Try ‘Em on for Sighs contest is a fun and engaging way to elevate this important cause while also sharing the brand’s expanding collection of comfort lifestyle footwear with current and new fans alike.”