Shoe Carnival announced Thursday plans to launch a new small market store to complement the 402 family footwear stores it operates across 34 states.
The stores will be half the size of standard Shoe Carnival stores—approximately 5,000 square feet—but will be supplemented with the company’s online inventory and its Shoes 2 U program, which delivers out of stock styles to consumers.
In a statement, Shoe Carnival President and CEO Cliff Sifford said, “We believe there is a tremendous, un-tapped opportunity to expand into new and fill-in existing markets with a complementary, smaller store concept. This will provide consumers in local communities with a convenient shopping experience that builds upon Shoe Carnival’s strong track record of delivering moderately priced, branded footwear for the entire family.”
He added, “These new stores, combined with our Shoes 2 U initiative, which is our next step in creating an endless aisle experience, will give consumers in smaller markets greater accessibility to footwear than ever before with the ability to shop the full assortment of shoes available across all of our Shoe Carnival stores.”
The company expects to open the edited stores in the next six to nine months, with plans for consistent expansion over the next several years.