Skip to main content

Shoe Swap: Brown Shoe Co. Sells to SHOEme

SHOEme, the parent company of online footwear retailers and, has snapped up from Brown Shoe Company for an undisclosed amount. According to, the web domain alone is worth $630,000. and CEO Roger Hardy said, “Our top priorities as we head into 2015 are to continue to broaden our offering of shoes, and provide the best online shopping experience possible for our customers.” He added, “’s strong history with top-tier brands and engaged customer base makes it a natural fit for our business. Together, we can provide a better overall experience for our customers with more access to great brands, with the same great service they’ve come to expect from and”

Since shedding its eyewear business Coastal Contacts earlier this year, Hardy Capital has been on a footwear buying spree. In July, it acquired and for an undisclosed price. The combined company, now called SHOEme, has more than 200 employees across North America and offers a selection of more than 400 shoe brands. With the acquisition the company adds 80 new brands, bringing its offering to 480 brands total.

Brown Shoe Company, which owns Famous Footwear, Naturalizer, Sam Edelman and more, does not expect the sale of to have a negative impact on its operations going forward.

Brown Shoe Company CEO, president and chairman Diane Sullivan said has helped advanced the company’s ecommerce efforts at a pace ahead of the industry. She added, “While has been a beneficial part of our company, we believe now is the right time to focus our attention on and our branded wholesale ecommerce sites, as we continue to expand and invest in more strategic omni-channel, online and mobile efforts. With over 1,000 brick-and-mortar locations, an established online presence and over 1 million mobile app downloads, we believe Famous Footwear will be the leading omni-channel destination for the footwear industry.”