Malls remain the top destination for today’s shoppers.
According to a recent Simon study, more than 70 percent of shoppers prefer shopping at their favorite mall versus online for special occasions. Conducted by independent research firm Dreyfus Advisors, LLC, the survey of 1,200 individuals explored multiple channel shopping experiences and consumer psychology.
The study confirmed that shoppers prefer their favorite mall versus online for many special occasions, including life events (like a new job, new home or having a baby) and wardrobe updates. For general special occasions, shoppers preferred going to the mall (79 percent) six times more than an online experience (13 percent). Seventy-seven percent of shoppers preferred the mall over an online experience (14 percent) to update their wardrobes. For special life events, shoppers were five times more likely to go to the mall (75 percent) instead of buying from an online retailer (15 percent).
Read more at Sourcing Journal.